Challenge:

With AT&T’s ever growing network, they  sought to expand the rights requested on music for original programming without dramatically increasing budgets. 

Objective:

Leverage a gratis (free) music database, so AT&T Networks would be able to use this gratis music for some of its original network programming, while taking advantage of Pat O’Connor and his team’s relationships with record labels and publishers to secure favorable terms in the licensing of music from major label recording artists. 

Solution:

Utilizing Pat and his team’s massive gratis music library consisting primarily of independent artists, licensees such as AT&T Networks had access to the “right” songs for the right broadcasts while the artists, themselves, could align with brands that could potentially fund their development. In doing so, Pat and his team compiled the largest independent artist licensing site in the industry.