Enhance awareness of Coke Zero as a zero-calorie, delicious refreshment for millennials.

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Objective:

Create awareness for Coke Zero at NCAA universities, NASCAR tracks, and theme parks throughout the mid-Atlantic states.

Solution:

Working in concert with Coke Consolidated of North Carolina, an Iron Globe Fan Stage was used to host tailgate events at NCAA football games, NASCAR races, theme parks, and even an Olympic training facility. By providing sampling opportunities for the Coca-Cola street teams, and engaging fans with hip, genre-bending entertainers like Contemporary-Christian favorites, Point of Grace, country rapper Big Smo, and Warped Tour pop-punk icons, Rivers Monroe, The Iron Globe Team was was able to effectively engage millennials where they live, work and play.